Welcome to Neo Pasadena Online Shop

Locally based right in the heart of Pasadena. Neo Pasadena located on Colorado Blvd in Old Town Pasdena has been around for 25 years. Shop from our locally curated LA brands to our vintage & street selects. Thanks for stopping by and make sure you visit us in store soon!

Limited Edition Neo Pasadena Exclusive

KDOT PACK

Inspired by Kendrick lamar, the pack features two hats: Money Trees and Squabble Up

Take Me to the Collection

OFFICIAL ROSE NEW ERA

The Bouquet Hat

FOR PASADENA.

Inspired by a bouquet of roses... the hat is 59fity New Era fitted.

Exclusively designed by Neo Pasadena

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Sango Los Angeles

Shop the New Collection

New pieces feature a cardigan, denim jacket and a collaboration with artist Justus West.

Available Now

March/April REstock

Neo Rose Hats & Pins

The signature Rose design, restocked in multiple colorways and the glow in the dark pins!

Pasadena

Sunday Flowers

Shop Sunday Flowers Currated by Neo Pasadena

A FRNDS+FLWRS and Neo Pasadena collaboration brings you Sunday Flowers. Vintage, streetwear, sneakers, accessories, & more! Both brand new and used. Ode to the City of Pasadena for its known Flea Market and various vintage markets.

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Rrose From Concrete

New jackets, sweats, t-shirts & more!

Shop the new release by Rrose From Concrete. Based out of Los Angeles, this Rrose release includes over 10+ new styles as well as the Complexcon varsity jacket.

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New Releases

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Shop The Latest From New Era

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Knightmare

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Featured Brands